The Ladies Room Commercial By Secret Deodorant - 1601 Words

Courage can be found in the most unexpected places. In the ladies room commercial by Secret deodorant. Dana, a transgender female feels discomfort while leaving the restroom after she hears a group of women enter. She then stays in the restroom, and finally finds the courage to go outside. This commercial illustrates the fear that members of the transgender community face in a seemingly non harmful place like the restroom. Through appeal to higher order needs, credibility and appeal to broad cultural values, the commercial effectively persuades millions of American women about the fear that many men and women feel around the world. One of the most important human need is acceptance. Humans strive to appear normal as much as possible. Unfortunately, normality is often associated with heterosexuality and binary genders which is a myth Secret dispels in this commercial. The commercial utilizes an appeal to a higher order need of humans to be accepted as normal to send a social message. The commercial does not persuade its audience of women, that in order to be normal they must use secret deodorant, rather it persuades them to understand that despite their differences they are accepted and are fit to use the deodorant. This persuasion technique is effective because minorities frequently feel the urge to assimilate with the majority, but with Secrets message which says â€Å"there is no wrong way to be a women†, the brand displays an awareness that the definition of normal is fluid.Show MoreRelatedEssay about how to16439 Words   |  66 Pagesrights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. Disclaimer The events described and the advice that has been given in this book is based on my experiences as a womaniser. For privacy and confidentiality reasons, I have made certain changes, altered identifying